Interest Rates May Be Dropping – Watch Out for Marketing Traps

Interest Rates May Be Dropping – Watch Out for Marketing Traps

April 25, 20252 min read

As interest rates begin to slide downward, you're likely going to notice something: your phone starts ringing, your mailbox fills up, and suddenly everyone is offering you a "too good to be true" rate.

Let’s talk about what’s really going on—and how to protect yourself from getting burned.

The Truth About “Amazing” Offers

When rates start to dip, lenders and marketers ramp up their campaigns. You’ll get offers in the mail, on social media, even cold calls telling you they can offer an unbelievably low rate.

But here’s the truth: many of those offers include steep buy-downs—which means you’re paying points (extra fees) upfront to get that rate. The lower the rate they advertise, the more it usually costs you at closing.

According to Consumer Financial Protection Bureau, one discount point typically costs 1% of your loan amount and reduces your interest rate by around 0.25%. So if you’re getting quoted a 5.25% rate, but today’s average is 6.5%, you might be paying thousands upfront to make that rate happen.

That’s why it’s important to compare apples to apples—and not just chase a headline number.

Rates Are Dropping—Here’s What That Means for You

Over the past few months, mortgage rates have started to come down from their highs. According to Freddie Mac, the average 30-year fixed mortgage rate is now significantly lower than it was in late 2023, and trends suggest they may continue easing in 2025.

That’s great news if you:

  • Bought a home in the past couple of years with a higher rate

  • Took out a second mortgage, HELOC, or personal loan

  • Are looking to consolidate debt or free up monthly cash flow

Refinancing may soon make financial sense—and you deserve honest advice, not hype.

So What Should You Do?

Call someone you trust. When you get those flashy offers, don’t hesitate to run them by a real expert—someone who can break it down and explain the fine print. I’m happy to review any offer you get and help you understand what it really means.

You’re never a bother. Text or call me at 541-915-5595, or email me anytime. I’ll give you a quick overview of what rates are doing, what the outlook looks like, and whether it’s a smart time for you to refinance.

And remember—there isn’t a deal out there we can’t beat. But more importantly, I want to make sure you’re making a move that truly benefits you.

Have a great day, and God bless!

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